GITRA SCIENCE & TECHNOLOGY

It's easy to mix up two things that sound similar. Consider Google Ads and Google AdSense. Both are obviously from the world's largest search engine and concern advertisements, so you can swap them, right? No, because they are far more dissimilar than they are similar. Digital Authority Partners goes into great detail about their differences. This article will contrast both in terms of business model, users, and costs (or revenues). You will also learn how to use both to expand your online business. How Do They Function? To begin, what is the business model of Google Ads and Adsense? How does each function?  Google Ads is a paid advertising platform that displays business advertisements on Google.com and its extensive network of partner sites. It uses a pay-per-click (PPC) model, which means advertisers only pay when someone clicks on their ads. The tool also has parameters that can be changed. Advertisers, for example, can target specific keywords, locations, and demographic...

Google has stated yet again that placing Google AdSense ads on your site will not and will not help your site rank higher in Google Search. Google's Danny Sullivan responded to this one on Twitter , confirming that Google Search does not consider AdSense ads on websites when ranking them. The query was, "Will hosting Google AdSense on my own site help my SEO ranking?" Danny Sullivan responded with a "nope." Here are the tweets in question : "We've discussed this before, most recently in 2016 when we discussed how AdSense penalties have no effect on your Google Search rankings", Said Search Engine Roundtable on August 18, 2022. Source : Search Engine Roundtable

The Privacy Sandbox proposal was designed to prevent third parties from tracking user browsing behavior across websites. We reported earlier this month that Google AdSense planned to begin testing their FLEDGE API on August 28 . It now appears that it will take place on or after September 24. What exactly is the FLEDGE API? The API makes use of interest groups to allow sites to display advertisements they believe are relevant to their users. According to Google, when a user visits a website that wants to advertise its products, an interest group owner (such as a DSP working for the site) can request that membership in the interest group be added to the user's browser. What does the delay indicate? Not a lot. There will be no impact on publisher revenue. Google also states that the blocking control for animated display ads will not apply, which means that animated ads will continue to serve via FLEDGE even if the blocking control is enabled. Access is being disabled. If you don...

AdSense customers can now use the new Related Search for Content feature. Learn about the advantages, prerequisites, and how to get started. Google AdSense has been a great way for publishers to monetize their content by displaying advertisements. Publishers have relied on AdSense since its inception in 2003 to earn additional revenue on their websites and mobile apps. As the nature of user experiences has evolved over time, so have Google's product offerings.  Related Search for Content is Google's newest AdSense feature.  If you're one of the two million AdSense users, you should learn more about this new monetization opportunity. What Is Related Content Search? Google AdSense now includes a new feature called Related Search for Content.  It functions as a contextual navigation area, displaying search terms related to the content of a website to users.  When a user clicks a search term, they are directed to the publisher's website's search results page. The search...

For both audiences and remarketing, the new API employs interest groups rather than cookie-based tracking. FLEDGE is a proposal for a Privacy Sandbox for remarketing and audiences. It is designed to prevent third parties from tracking user browsing behavior across websites. On August 28, Google will begin testing the API on AdSense accounts. What exactly is FLEDGE? The API makes use of interest groups to allow sites to display advertisements they believe are relevant to their users. According to Google, when a user visits a website that wants to advertise its products, an interest group owner (such as a DSP working for the site) can request that membership in the interest group be added to the user's browser. This is done by the group owner (in this case, the DSP) calling the JavaScript function navigator.joinAdInterestGroup. If the call is successful, the browser saves the following information : - The name of the interest group, such as 'custom-bikes.' - The owner of the ...

AdSense shopping links is a new labs feature from Google AdSense. According to Google, AdSense Shopping links will add shopping links to the content of your eligible pages. Shopping links present end users with relevant purchasing options. AdSense publishers can see this by going to their AdSense console's optimization tab and then clicking on "Labs." There will be a link that says "Turn on AdSense shopping links." "Shopping links will be added to the content of your eligible pages by AdSense. Shopping links present end users with relevant purchasing options. The links direct users to shopping ads, which may help you earn more money." AdSense Shopping links are placed in the main content of your page, where Google will hyperlink existing words whenever a "shoppable product mention" is detected. Users are shown a number of shopping ads for the product after clicking on the link. Google stated that they would limit the amount of traffic enabled...