GOOGLE WILL TEST FLEDGE API ON ADSENSE
For both audiences and remarketing, the new API employs interest groups rather than cookie-based tracking. FLEDGE is a proposal for a Privacy Sandbox for remarketing and audiences. It is designed to prevent third parties from tracking user browsing behavior across websites. On August 28, Google will begin testing the API on AdSense accounts. What exactly is FLEDGE? The API makes use of interest groups to allow sites to display advertisements they believe are relevant to their users. According to Google, when a user visits a website that wants to advertise its products, an interest group owner (such as a DSP working for the site) can request that membership in the interest group be added to the user's browser. This is done by the group owner (in this case, the DSP) calling the JavaScript function navigator.joinAdInterestGroup. If the call is successful, the browser saves the following information : - The name of the interest group, such as 'custom-bikes.' - The owner of the ...