THE MAIN DIFFERENCES BETWEEN ADSENSE AND GOOGLE ADS
It's easy to mix up two things that sound similar. Consider Google Ads and Google AdSense. Both are obviously from the world's largest search engine and concern advertisements, so you can swap them, right? No, because they are far more dissimilar than they are similar. Digital Authority Partners goes into great detail about their differences. This article will contrast both in terms of business model, users, and costs (or revenues). You will also learn how to use both to expand your online business. How Do They Function? To begin, what is the business model of Google Ads and Adsense? How does each function? Google Ads is a paid advertising platform that displays business advertisements on Google.com and its extensive network of partner sites. It uses a pay-per-click (PPC) model, which means advertisers only pay when someone clicks on their ads. The tool also has parameters that can be changed. Advertisers, for example, can target specific keywords, locations, and demographic...