GOOGLE TESTING FOR FLEDGE API ON ADSENSE DELAYED UNTIL SEPTEMBER
The Privacy Sandbox proposal was designed to prevent third parties from tracking user browsing behavior across websites. We reported earlier this month that Google AdSense planned to begin testing their FLEDGE API on August 28 . It now appears that it will take place on or after September 24. What exactly is the FLEDGE API? The API makes use of interest groups to allow sites to display advertisements they believe are relevant to their users. According to Google, when a user visits a website that wants to advertise its products, an interest group owner (such as a DSP working for the site) can request that membership in the interest group be added to the user's browser. What does the delay indicate? Not a lot. There will be no impact on publisher revenue. Google also states that the blocking control for animated display ads will not apply, which means that animated ads will continue to serve via FLEDGE even if the blocking control is enabled. Access is being disabled. If you don...